With You for The Long Run – Sixth Generation D-MAX Lives On. Isuzu Motors South Africa (IMSA) has announced that it will be implementing a dual product strategy by retaining a limited number of key models from the current Isuzu D-MAX line-up. The news comes as Isuzu celebrates the introduction of the seventh generation Isuzu D-MAX in South Africa and export markets within the continent. Going forward both products will be assembled at Isuzu’s vehicle assembly plant in Gqeberha (Port Elizabeth) where it currently produces the 6th Generation D-MAX, the incoming all-new 7th Generation D-MAX, and Isuzu trucks.
“Our strategy is to support Isuzu’s objectives by retaining GEN 6 models which have performed very well in the workhorse segment of the market. In addition to boosting our fleet business, we intend to increase LCV exports into key left and right-hand drive markets within the rest of Africa,” said Dominic Rimmer, Senior Vice President Technical Operations
The sixth-generation D-MAX which is now known as GEN 6, will be offered with five competitively priced models in South Africa, four models in right-hand drive export markets, and three models in left-hand drive markets.
Buyers of the GEN 6 models will benefit from 10 years of competitive improvement that Isuzu engineers and manufacturing have put into the development of the vehicle during its lifecycle.
“Our customers rely on D-MAX GEN 6’s long-standing reputation of reliability, durability, and capability backed by a vehicle with a 50-year history in this market. The D-MAX is engineered for the best performance in our unique local conditions, and these GEN 6 models remain a valuable proposition for fleet operators who place great importance on running costs and minimum downtime,” adds Rimmer.